2012/02/28

Offline Marketing for Online Business

Online business management can be done by offline promotion

Online Business Management - Promote your on line business can be done in various ways like as advertise the PPC ads (Google AdWords, MSN AdCenter), blogging, social media marketing (Facebook, Twitter, YouTube), as well as offline promotions.

Advertise in newspapers for online business? It's OK!

The Way of offline promotion is most easily done is to include your website address on business cards. You can also distribute flyers and making stickers.

Put up classified ads in newspapers, tabloid or magazine will do.

Do not just look at intention as in terms of "low-tech" or the cost... but how effective your advertising or promotional messages is? Offline or online, it's just a medium.

Each medium has a characteristic that you can use. For example, if you are targeting the majority of New York citizens, the New York Daily Newspaper can be effective. If you are targeting (potential) employers throughout The United State, "Times" magazine may be the right choice.

My advice is keep doing tracking and monitoring whether the online and offline marketing campaign. You can set up a special subdomain for online advertising so that you can track its effectiveness with Google Analytics. Extra bit of work indeed but very helpful.

What about your offline advertising experience for online business?